2. How funding works
- Incorporated small- and medium-sized enterprises (SMEs) operating in the tourism industry
- Indigenous-owned businesses (including Indigenous sole proprietors) or Indigenous tourism organizations
- Not-for-profit organizations (including tourism associations and economic development organizations)
- Governments (municipal/provincial/territorial and related entities)
Businesses or organizations who are not primarily focused on the tourism industry or whose services are not primarily for public use or benefit are normally not eligible applicants. This includes those in the following industries:
- restaurants / food services
- hotel chains
- retail sector
- private leisure facilities/event venues
We may prioritize funding to projects that focus on one or more of the following program priorities:
- supporting the Indigenous tourism industry
- increasing tourism benefits for communities by driving visitation from urban areas to rural areas
- supporting economic, environmental and cultural sustainability
- supporting active outdoor experiences (e.g., projects that provide more opportunities for physically active tourism offerings such as rock-climbing, trails, watersports, etc.)
- extending the tourism season (e.g., projects that promote and/or develop product, services or experiences with an aim of increasing tourism activity outside the traditional high season or extending their services year-round)
- complement support provided through provincial programs
The TGP supports communities, small- and medium-sized businesses and not-for-profit organizations to grow and develop local tourism projects that will position Canada as a destination of choice for domestic and international travellers.
If you are a tourism business, examples of supportable activities could include:
- improving/creating new or innovative tourism offerings or products
- investing in digitization or technology integration to enhance productivity, sustainability, efficiency and/or competitiveness
- developing and delivering new products, services or experiences to increase tourism activity outside of the traditional high season or to extend services year-round
- enhancing accessibility, creating a welcoming environment for diverse clientele
If you are a not-for-profit tourism organization, examples of supportable activities could include:
- developing/implementing long-term tourism plans, based on research and market analysis
- improving local assets, facilities, and/or planning for key active outdoor tourism experiences (e.g., projects that provide more opportunities for physically active tourism offerings)
- facilitating the growth of off-season tourism (e.g., promoting tourism products, services and experiences outside of the traditional high-season, supporting the expansion of seasonal tourism to year-round service)
- supporting the delivery of local community festivals and events that attract tourists to a destination
- developing/increasing capacity for tourism businesses to provide inclusive tourism experiences
Funding is project-based and must result in incremental and measurable outcomes and add value to the existing activities already being undertaken by the applicant.
|Matching requirement (cost sharing)
|Project time frame
Key funding conditions
- An application does not constitute a commitment from FedDev Ontario for financial assistance.
- The contribution amount is subject to availability of funding, and FedDev Ontario reserves the right to make the final determination on the value of the contribution.
- Financial assistance may have tax implications for your business. It is recommended that applicants obtain advice from a qualified tax professional to determine the full implications of receiving funding.